Built by someone who's done both sides of the table
From $4K MRR in a Gym Office To $8M in Profit and a Multi-7-Figure Exit.
I built my first agency sitting in a gym office during COVID. At the time I owned three gyms, worked a full-time job, my wife was pregnant, and I had zero prior experience in digital marketing. By Oct 2020, I was at $4,000 a month in MRR.
Three years and two months later, in Dec 2023, I had a team of 50, over 700 clients, had taken $8 million in profit out of the business, and sold for multi-seven figures. Private equity was at the table. Individual buyers were at the table. I went through seven rounds of due diligence before I was truly prepared, and I almost sold for a fraction of what I ultimately got.
After the exit, I spent nine months building the plan for what comes next: Limitless Capital. We don't just help agency owners grow. We position a portfolio of agencies for a nine-figure collective exit. I've been on both sides of the negotiating table. I know what buyers look at, because I am one.
This calculator reflects what I actually analyze when evaluating an agency. It's not what a generic broker uses.